Motion Graphics: Logo
BEFORE CRITIQUE Crafting the motion graphic logo for "Unik" in After Effects was like stepping into a digital art playground. Shadows played a starring role, adding a touch of realism by creating depth and dimension. I experimented with different shadow angles to find the sweet spot that made "Unik" visually pop. The camera, essentially my virtual eye, became a storyteller in this digital landscape. I carefully positioned it to capture "Unik" from the most flattering angles, emphasizing its distinctive features. The radial blur effect injected an exciting pulse, creating a dynamic and attention-grabbing vibe. It was as if the logo itself was alive with energy. Opacity control emerged as a subtle yet powerful tool in my design arsenal. The gradual fade-in, controlled with opacity, brought a sense of sophistication and gradual revelation to the logo. It was like watching a curtain slowly rise, building anticipation and engagement. One of the standout fea...